Make it.

It all began with the idea of infusing a cutting edge modern brand SpaceX with a well established drinks brand Pepsi. Much like how Redbull builds strong cross brand collaboration we wanted to explore this space too.

Concluding on the tagline ‘Here’s to the future !’ encompassing the outward looking belief and ethos of SpaceX and space exploration. Combined with Pepsi’s long standing position in the public consciousness and powerful imagery this can be a truly viral and wide reaching campaign.