It began as just an idea when I was at school. The concept was to create a luxury British streetwear brand not only concived in the UK but also produced here aswell. Being largely a solo project from start to finish I learned everything that comes with building a brand. Gaining real life experience in strategy, brand identity and project management. Inserted above is a PDF document formatted as a magazine detailing the story of the brand from start to finish. Open up the magazine and take a read to learn the story. Also click the Instagram link below to see more,

enjoy !